Why we Sponsor DGI
At DGI, we spoke to Clifford Allison and Frans Keijzer at TomTom, to see why they chose to sponsor.
Why have you chosen to sponsor DGI this year?
Clifford: We had several conversations, did the research, and decided to attend. Also, we've announced at the show one of our new products called ‘TomTom Orbis’, and we have had a lot of interest in that product.
Frans: All the people we would like to speak with are here, and that’s why it is really valuable.
How have you found the quality of delegates on site?
Clifford: Since DGI is a mid-smaller type of conference, the people attending are more senior leaders in their government agencies. So, they're very precise in the questions they ask and in the conversation about needs and solving those needs.
Frans: Usually, the conversations are also relatively long and in-depth compared to other events. At DGI, you can explain the products and what you do, and that is really valuable.
How have you found the networking opportunities?
Clifford:I think the networking breaks have been good. The government people who we're selling to are coming up onto the exhibit floor during those small breaks, and they are actually walking through the exhibit asking questions. For some conferences, they never come upstairs to the exhibit hall; they stay downstairs. That's been pretty important.
The structure of the conference means people don't seem rushed, so that's been nice, too. It does have a very relaxing vibe to it, so when you have the breaks, there's enough time for people to relax a bit too.
Have you done a session or attended any of the sessions, and if yes have you found the topics relevant?
Clifford: Yes, we have done a session. I'm familiar with the government environment and our product really suits the mission of what they've been asking for. Our product solves things that they've been talking about for over a decade, and it's been the evolution of technology that has gotten us here. It's really extremely important that we bring this technology forward to them, and they're not familiar with it. They don't know, and it's our chance to tell them it's finally here and ready to be used.
Also, the topics of the sessions have been very relevant. I understand what they're talking about, and I can translate industry needs into the government.
How would you rate the organisation of the event overall?
Clifford: The event was organised. The audience is really in the sessions. There's not really a lot of competition between being on the exhibit floor and the sessions. You're leaving adequate time for both, so it's a very non-pressured environment to be in. You can get everything done in three days and sometimes you can't.
Frans: Maybe to add, DGI is a relatively intimate event, which provides a lot of opportunities to have in-depth conversations, with a lot of time to do that.
Do you see sponsoring this event to have a positive impact on your goals as a business?
Clifford: For selling into this market, we've gotten lots of leads from DGI and made a lot of contacts here, and we would not have been able to get to these people if we didn't sponsor.
Frans: To add, I asked ChatGPT, “What is the biggest, most important GEOINT event in Europe?’ and DGI popped up.”
If you’d like to join as a sponsor at DGI, then get in touch and find out more about how you can get involved
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